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Our Insights


Why the World's Most Popular Fruit Is Also Its Most Wasted
The UK mango market is worth £380 million in retail. Globally, the mango is an $80 billion industry and the world's most consumed fresh fruit. Yet it remains one of the most challenging crops to handle, with post-harvest losses reaching 50%.

Ifat Peled Dinstag
Apr 14


How LiVA Extends "Premium" Retail Life: A Case Study
A five-trial breakthrough showing how one simple intervention can turn bruised berries into premium fruit, reduce waste by a fifth, and unlock £630+ per ton in value.

Tal Shalev, PhD
Jan 22


The Economics of Shelf Life: Winning the UK Grocery Consumer
Why fresh fruit quality earns consumer loyalty for grocery shopping, and how LiVA technology scores big points for the retailer efforts.

Ifat Peled Dinstag
Jan 12


Reducing Collateral Waste in Fresh Produce: Why Fear-Based Decisions Are Costing Suppliers Millions
What makes a great supplier in fresh produce? Many factors matter - packaging, price, controlled logistics, and more - but one stands above the rest: consistency.

Ariel Shalev
Jan 7


The Chemistry Behind Freshness: Why Produce Spoils and How We Fight It
Ever wondered why your strawberries lose their punch or why avocados brown so quickly? The answer lies in the hidden chemistry of fruits and vegetables.

Gil Refael, Ph.D (ABD)
Nov 30, 2025


Friends and Foes: The Double Role of Microbes in Postharvest Quality
Fresh fruits and vegetables carry a diverse microscopic community on their surfaces: the phyllosphere (leaves, stems and flowers) and carposphere (fruit surfaces).

Tal Shalev, PhD
Nov 30, 2025


Consistency: The Silent Power Behind Fresh Produce Success
What makes a great supplier in fresh produce? Many factors matter - packaging, price, controlled logistics, and more - but one stands above the rest: consistency.

Ariel Shalev
Nov 25, 2025


From PET to Carton: Rethinking Strawberry Packaging
How we improve compliance with upcoming packaging regulations, meets consumer expectations for sustainability and help retailers reduce food waste

Ifat Hammer
Nov 19, 2025
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