Consistency: The Silent Power Behind Fresh Produce Success

What makes a great supplier in fresh produce? Many factors matter - packaging, price, controlled logistics, and more - but one stands above the rest: consistency.

Ariel Shalev, VP Business Development

Why Consistency Matters

Consistency is not only about delivering fruit on time, but also ensuring uniformity in size, color, ripeness, and overall quality. For ripeners and retailers, uniformity means predictability: less sorting, fewer surprises, and smoother operations. This level of reliability is achieved through rigorous quality management, advanced technologies like sensors and pest control systems, and systematic harvesting and delivery schedules. Every detail matters because unwanted stress at any stage - from flowering to shelf - could compromise quality.

The Ripple Effect of Stress

Lower stress throughout the fruit’s lifecycle leads to stability and uniformity. When orchards operate under controlled conditions, fruit develops evenly. Consistent harvesting techniques and transportation practices preserve that quality all the way to the market. The goal? Healthier produce, fewer rejections, and less waste.

Consistency Reduces Waste

Uniform fruit is not only good for business - on a wider scale it is also good for the planet. When shipments meet specifications, there is less rejection at distribution centers and retail shelves.

Blueberry picking in South Africa, premium fruit handpicked for perfection

Improved logistics and handling minimize spoilage. Conversely, inconsistency creates inefficiencies. Mixed firmness leads to repacking, mixed ripeness means some fruit is too hard, others too soft, forcing distributors to cut prices and grade fruit out.  Food service providers and fresh-cut processors will discard portions that do not meet texture or flavor standards, and retailers will reduce prices to avoid over-date wasted product on the shelf.

Altogether, inconsistency is one of the biggest drivers of food waste in the industry, leading to economic loss and environmental harm.

Innovation is Key to Remain Consistent

Consistency doesn’t mean standing still. Customers expect suppliers to innovate, adopt better technologies, improve processes, and stay ahead of challenges like weather disruptions and logistic delays. A proactive approach ensures that consistency is not only maintained- but elevated.

LiVA stickers applied to maintain premium quality

How LiVA Makes Consistency Possible

LiVA’s technology is designed to reduce stress across the fruit’s post-harvest lifecycle, from orchard to shelf. By enhancing natural resilience, LiVA helps growers and suppliers maintain uniformity in firmness, ripeness, and eating quality for longer, even under challenging conditions.

Here is what LiVA delivers: Predictable quality, reduced waste, higher returns, and sustainability. As consequence, LiVA not only helps you stay consistent, it increases reliability and customer satisfaction.

Berry Shelf at the retailer, premium space with no room for waste.

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